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ABOUT 12|12 From its start, 12|12 has been dedicated to using only the softest fabrics imaginable in exclusively organic cotton and sustainable fabrics. The female-founded, female-led company was born out of the founders’ inability to find clothing options for their kids (who had allergy-prone sensitive skin) that were both soft and organic. Their core collection of organic Pima cotton essentials was developed with softness and sustainability at the forefront of every decision. Organic cotton is more ethical (farmed without harmful chemicals, pesticides, or GMOs) and sustainable (organic farming reduces air emissions and energy consumption and eliminates harmful chemical waste) compared to conventional options.