Be a Holiday Hero
Secure your spot on the Nice List with the gifts they’ve been manifesting all year—guaranteed to make kids happy.
Be a Holiday Hero
Secure your spot on the Nice List with the gifts they’ve been manifesting all year—guaranteed to make kids happy.
Self-Care, Superpowered™
Self-Care, Superpowered™
A new standard of healthy habits for the next generation of happy skin.
A new standard of healthy habits for the next generation of happy skin.
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Strict Ingredient Standards
MADE FOR KIDS & TEENS
DERMATOLOGIST-TESTED
NON-TOXIC
GENTLE
NO SULFATES
NO PARABENS OR PHTHALATES
Safe self-care for developing skin
Formulated without 2000+ nasty ingredients
Vetted and trusted by dermatologists
Safety tested for sensitive skin
Effective formulas
MADE FOR KIDS & TEENS
DERMATOLOGIST-TESTED
NON-TOXIC
GENTLE
NO SULFATES
NO PARABENS OR PHTHALATES
Non-Toxic. No-Stress Skincare.
Empower kids and teens with clean, non-toxic products that make them feel comfortable in their skin.
Must-haves made mindfully.
Healthy habits start young and last a lifetime—create confidence-boosting routines with safe, scientifically-proven formulas.
Trusted By Parents. Tested By Kids. True To You.
Since 2018, we've made non-toxic, science-backed self-care for young skin and hair our mission.
