Be a Holiday Hero

Secure your spot on the Nice List with the gifts they’ve been manifesting all year—guaranteed to make kids happy.

Be a Holiday Hero

Secure your spot on the Nice List with the gifts they’ve been manifesting all year—guaranteed to make kids happy.

Self-Care, Superpowered™

Self-Care, Superpowered™

A new standard of healthy habits for the next generation of happy skin.

A new standard of healthy habits for the next generation of happy skin.

Strict Ingredient Standards

MADE FOR KIDS & TEENS

DERMATOLOGIST-TESTED

NON-TOXIC

GENTLE

NO SULFATES

NO PARABENS OR PHTHALATES

Safe self-care for developing skin

Formulated without 2000+ nasty ingredients

Vetted and trusted by dermatologists

Safety tested for sensitive skin

Effective formulas

MADE FOR KIDS & TEENS

DERMATOLOGIST-TESTED

NON-TOXIC

GENTLE

NO SULFATES

NO PARABENS OR PHTHALATES

Non-Toxic. No-Stress Skincare.

Empower kids and teens with clean, non-toxic products that make them feel comfortable in their skin.

SHOP SKINCARE

Everyday Hair Heroes

Supercharged haircare made for growing strands and confidence.

SHOP HAIRCARE

Must-haves made mindfully.

Healthy habits start young and last a lifetime—create confidence-boosting routines with safe, scientifically-proven formulas.

SHOP SETS

Trusted By Parents. Tested By Kids. True To You.

Since 2018, we've made non-toxic, science-backed self-care for young skin and hair our mission.