Self-Care Starts Here.

(it’s kinda our thing)

EST. 2018
EST. 2018

Since 2018, we've been proving just how powerful our products and mission are with non-toxic, extra-gentle, confidence-boosting ingredients for young skin and hair. 

Strict Ingredient Standards

Our promise: Safe self-care for little faces. Our standards: high. We formulate without 2,000+ nasty ingredients including sulfates, parabens, phtalates, petrolatum, and animal products—that's ~300 more banned ingredients than the EU! 

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Dermatologist-Tested

We're vetted and trusted by Moms in Medicine, our exclusive team of dermatologists with 55+ years combined experience as medical professionals. 

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Made for Kids & Teens

The self-care self-starters committed to celebrating the next generation’s superpowers. Self-care is about celebrating you. The moments that matter, the feelings that inspire, the routines that actually work for real life. It's the little steps you take to do better, to the big moves you make to learn more. Self-care is your superpower! We're the perfect sidekick. And you are your own hero.

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Self-Care Starts Here

We believe self-care for kids = happy, healthy habits; ≠ finding random “problems” to obsess over and “fix.” We made kids (and parents) part of the development process. And we really mean it: Apply here to join the Evereden Glow Lab.