Meet Generation E.
Self-care, unfiltered.
Embreigh, Kaili, and Madison, Evereden co-owners and super-star creators, share it all when it comes to their self-care. As official new members of our team, they’re now on yours, too.
Self-Care Starts Here
Self-Care Starts Here
Kid & teen self-care staples that understand the assignment.
Kid & teen self-care staples that understand the assignment.
Strict Ingredient Standards
MADE FOR KIDS & TEENS
DERMATOLOGIST-TESTED
NON-TOXIC
GENTLE
NO SULFATES
NO PARABENS OR PHTHALATES
Safe self-care for developing skin
Formulated without 2000+ nasty ingredients
Vetted and trusted by dermatologists
Safety tested for sensitive skin
Effective formulas
MADE FOR KIDS & TEENS
DERMATOLOGIST-TESTED
NON-TOXIC
GENTLE
NO SULFATES
NO PARABENS OR PHTHALATES
Non-Toxic. No-Stress Skincare.
Empower kids and teens with clean, non-toxic products that make them feel comfortable in their skin.
Must-haves made mindfully.
Healthy habits start young and last a lifetime—create confidence-boosting routines with safe, scientifically-proven formulas.
Trusted By Parents. Tested By Kids. True To You.
Since 2018, we've made non-toxic, science-backed self-care for young skin and hair our mission.
