We grew tired of the lack of transparency in the skincare world. So we set out to make products with the highest quality ingredients, that we could trust and use with our own families.

What's Different?

Clean

Children’s skin is ultra sensitive, and thinner than adults’. We take a strict, medical practitioners’ approach, avoiding the 1,400 chemicals prohibited by the European Union plus any natural culprits of irritation or itchiness.

High-Performing

Our products soothe, protect and clean effortlessly, without residue or suds. We use top-tier, luxury ingredients. And we make sure our products look, feel and smell amazing. (Because that matters.)

Uncompromising

The skincare industry is rife with vague promises, unpronounceable labels and unnecessary chemicals. That stops here. We promise to be thorough and transparent — with our scientific research, ingredients sourcing and everything that goes into your family’s products.

Backed by Science

Our ingredients and research are rigorously vetted by our Scientific Board.

Dr. Joyce Teng

Dr. Joyce Teng

Director and Professor of Pediatric Dermatology, Stanford Medical School. Stanford Hospital.

Dr. Sarina Elmariah

Dr. Sarina Elmariah

MD, PhD, Dermatology, Harvard Medical School. Massachusetts General Hospital.

Dr. Marilyn Liang

Dr. Marilyn Liang

Associate Professor of Dermatology, Harvard Medical School. Boston Children's Hospital.