We are as thoughtful about the ingredients we leave out as the ones we put in.

Best of the best

We search far & wide, obsessively selecting the most effective plant-based ingredients. We then rigorously test and retest until we’re happy. The result: the safest and strictest standard of skincare to make you happy, too.

  • Kakadu Plum

    Rich in antioxidants + Vitamin C
  • Aloe Leaf Juice

    Moisturizes, soothes + relieves redness
  • Chamomile Flower Extract

    Skin-conditioning, soothing + anti-inflammatory
  • Green Tea

    High in antioxidants to protect from environmental stressors
  • Cucumber Extract

    Anti-inflammatory, natural barrier to attract + keep in moisture
  • Avocado Oil

    Naturally prevents water loss on skin + moisturizes
  • Calendula Flower Extract

    Stimulates growth of new skin cells, reduces inflammation, natural antiseptic + anti-inflammatory.
  • Sunflower Seed Oil

    High in vitamin E with skin conditioning properties
  • Tung and Rapeseed oil

    Increases viscosity, helps form an anti-pollution barrier
  • Safflower Seed Oil

    Stimulates growth of new skin cells
  • Black Seed Oil

    Strengthens the skin's barrier + moisturizes
  • Cacao Seed Butter

    Reduces the degeneration of skin cells, fights free radicals + hydrates skin
  • Shea Butter

    Skin conditioning, highly moisturizing + retains moisture
  • Coconut Oil

    Conditioning + high in fatty acids
  • Milk Protein

    Anti-irritant, protective + moisturizing
  • Cranberry Seed Oil

    High in vitamins A, C, E, K, enhanced cellular function + skin conditioning
  • Apple Fruit Extract

    High in essential fatty acids, hydrating + pumping skin.
  • Grapeseed Oil

    High in essential fatty acids
  • Jojoba Oil

    Highly moisturizing + anti-inflammatory
  • Rosehip Seed Oil

    High in antioxidants + naturally hydrates skin

Never-Ever

We leave out the 1,400 ingredients prohibited in the EU, but we don’t stop there. We’ve developed our own Never-ever list of ingredients that includes known natural allergens & skin sensitizers commonly-found in other “natural” brands.

SULFATES

Sodium Lauryl Sulfate & Sodium Laureth Sulfate

About: Derived from petroleum to create a lathering affect, giving you a stronger impression of cleaning power.

Found In: Soap, shampoo, body wash and bubble bath.

Concerns: Severe eye and skin irritation, as well as contamination with the carcinogen, 1-4 dioxane.

Aluminum

Aluminum Chlorohydrate

About: Compounds used to stop the sweat ducts from releasing sweat to the surface of the skin. 

Found In: Antiperspirants and other personal care products.

Concerns: Potential link to breast cancer and Alzheimer's

Parabens

Methylparaben, ethylparaben, propylparaben & butylparaben

About: Synthetic compounds used to stop the growth of bacteria in products, acting as a preservative.

Found In: Hair products

Concerns: Carcinogenic allergen linked to endocrine disruption, development and reproductive toxicity.

Formaldehyde

DMDM hydantoin, Quaternium-15

About: Preservative which presents microbes from growing in water-based products.

Found In: Baby shampoo, body soap, body wash, color cosmetics

Concerns: Carcinogen

Phthalates

DBP, DEHP, DEP, DMP

About: A group of chemicals used as a solvent to make fragrance stick to skin and keep materials pliable.

Found In: Synthetic fragrances, fragranced lotions, body washes and hair care products

Concerns: Linked to birth defects, endocrine and hormone disruption, damage to reproductive system

MineralOils/ Petrolatum/ Lanolin

Petrolatum & Lanolin

About: A crude oil by-product, sourced from petroleum, used as a moisturizing agent

Found In: Skincare products, diaper rash creams

Concerns: Contamination with PAHs which are linked to cancer and contact dermatitis.

Coal Tar

Aminophenol, Diaminobenzene

About: Byproduct of coal processing

Found In: Shampoos and scalp treatments, anti-dandruff agent, soaps, hair dyes and lotions

Concerns: Carcinogen, organ toxicity

Talc

Talcum

About: A mineral powder made from magnesium, silicon, hydrogen and oxygen.

Found In: Personal care powders

Concerns: Can be contamnated with asbestos - a known carcinogen

Synthetic Fragrances

About: Contains dozens (or even hundreds) of synthetic chemicals. Companies are not required to disclose the ingredients behind the “fragrance”, a loophole in the industry.

Found In: Skincare and personal care products

Concerns: Severe skin and respiratory irritation, possible endocrine disruption, organ toxicity and potential carcinogen. 

Synthetic Dye

About: Artificial colors and dyes to change the shade of products, often derived from coal tar.

Found In: Skincare and personal care products

Concerns: Carcinogen, organ toxicity

Triclosan

Triclosan

About: Antibacterial agents commonly found in detergents and soaps to be used as antimicrobial agent

Found In: Antibacterial hand and body soaps/cleaners, hand sanitizers, antiperspirants

Concerns: Endocrine disruption, toxic to marine environments, contributes to antibiotic resistance in bacteria

Lavender Oil

Lavandula Angustifolia

About: Oil obtained by distillation from the flower spikes of a lavender plant.

Found In: Skincare and personal care products

Concerns: Skin irritation, allergen

Tea Tree Oil

Melaleuca Alternifolia

About: Oil obtained by distillation of the tea tree.

Found In: Skincare and personal care products

Concerns: Skin irritation, allergen

Chemical Sunscreens (Oxybenzone, etc)

Oxybenzone (or Benzophenone-3), Octinoxate (or octyl methoxycinnamate), Octocrylene, Octisalate or Homosalate

About: Synthetic compounds and chemicals used to filter UVA/UVB rays.

Found In: Sunscreen

Concerns: Linked to organ toxicity, cancer and severe skin irritation. Also highly toxic to marine life. 

Sesame Seed oil

Sesamum indicum

About: A vegetable oil derived from sesame seeds, used as a moisturizing agent.

Found In: Skincare and personal care products

Concerns: Skin irritation, allergen

As clean as it gets.

Verified to the strictest standards.

We are the first children’s skincare brand to be certified MadeSafe™. Which means 100% toxin free.

Every single ingredient in our products has a top rating on the EWG Skin Deep Database.

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