No Hidden Toxins
We never use sulfates, phthalates, parabens, or any of the other 1,400 chemicals prohibited by the European Union.

Beyond Natural
We rigorously screen our natural ingredients, leaving out any allergens that may irritate baby’s skin.

Highest-Grade
We source top-tier ingredients usually reserved for luxury brands, because your family deserves the best.

No Parfum
We ban all synthetic fragrance in our products. Only the gentlest essential oils make the cut.

WHAT'S IN A FRAGRANCE?
The term “fragrance” has become a dangerous loophole in the skincare industry. When you see “fragrance” or “parfum” listed on a label, it can be made up of dozens or even hundreds of different chemicals, including hazardous phthalates. And the term “natural fragrance” isn't that much better – this label still hides numerous harmful ingredients, some of which contain known natural allergens.

OUR ESSENTIAL OIL STANDARDS
Essential oils are the best way to make a product smell heavenly, naturally. But they’re not all created equal. We vet every single oil that goes into our products and list them transparently on our labels. We avoid problematic oils such as Lavender and Tea Tree Oil, which have been shown to cause skin sensitization. And because only about 1 in 50 oils meet our quality and safety standards, they’re often more expensive. We’re happy to make that choice.

OUR NEVER-EVER LIST
We avoid the over 1,400 chemicals prohibited in personal care products by the European Union, but don’t stop there. Beyond harmful chemicals – phthalates, parabens, sulfates – we also ban commonly used natural ingredients that are known to be allergens or skin sensitizers. We have created our own “never-ever list” of ingredients that our team of Ivy league doctors deem as hazardous.

Our Ingredients

Kakadu Plum - Terminalia Ferdinandiana
Found in northern Australia, this nutrient-rich superfruit has traditionally been used as an antiseptic and soothing balm. It is an excellent source of antioxidants and one of the highest naturally occurring plant sources of Vitamin C. Kakadu plum also promotes anti-bacterial and anti-inflammatory properties that help keep your baby’s skin healthy.

Tung and Rapeseed Oil - Brassica Campestris
100% natural copolymer used to neutralize pollution and damaging environmental stressors, helping to condition and soothe skin.

Coconut Oil - Cocos Nucifera
Coconut oil has been used for centuries to help with dry skin, as well as skin dermatitis and eczema. 

Aloe Leaf Juice - Aloe Barbadensis
Moisturizes, soothes and relieves redness.

Apple Fruit Extract - Pyrus Malus
Rich in antioxidants, apple extract contains essential fatty acids that hydrate and plump skin.

Milk Protein
One of the most nutrient rich proteins, hydrolyzed milk protein offers anti-irritant, moisturizing and protective properties, which makes this ingredient perfect for gentle skin.

Sunflower Seed Oil - Helianthus Annuus
Moisturizes, improves skin barrier protection and provides anti-inflammatory properties.

Shea and Cocoa Seed Butter - Butyrospermum Parkii & Theobroma Cacao
Adds creamy hydration, prevents dryness and soothes cracked skin.

Jojoba Oil - Simmondsia Chinensis
Acts as a moisturizing and anti-inflammatory agent, soothing the irritated skin

Grape Seed Oil - Vitis Vinifera
Potent antioxidant that aids in improving skin tone and promotes moisture restoration.

Green Tea Leaf Extract - Camellia Sinensis
Potent antioxidant blend to neutralize pollution and environmental attack, helping to condition and soothe skin.

Rosehip Seed Oil - Rosa Canina
Rosehip oil is harvested from the seeds of rose bushes predominately grown in Chile, and is full of vitamins, antioxidants and essential fatty acids that are known to correct dark spots and hydrate dry, itchy skin.

Calendula - Calendula Officinalis
Calendula possesses strong anti-inflammatory properties and is used to help with eczema, dermatitis and other skin problems.

Chamomile - Chamomilla Recutita Matricaria
Acts as a soothing agent for the skin.

Cranberry Seed Oil - Vaccinium Macrocarpon
Contains vitamin E that acts as an antioxidant, protecting the skin from environmental stressors.

Avocado Oil - Persea Gratissima
Acts as a moisturizing and anti-inflammatory agent, soothing irritated skin.

Cucumber Extract - Cucumis Sativus
Contains proteins, lipids, vitamin C, and minerals that act as a superfood for skin, moisturizing, soothing it and relieving any inflammation.