Backed by Science.
We’re rebuilding children’s skincare for a new generation.
We care. A lot.
We couldn’t find clean, high-performing skincare products made specifically for children’s delicate skin. So instead of waiting for a solution, we built one. Sure, suppliers roll their eyes at us because we avoid irritants and allergens no one else does. When manufacturers tell us “no,” we persist. We keep pushing to create the purest possible products that work.
The best of the best.
In the past 20 years, skincare for grown-ups has advanced by leaps and bounds. We knew that same innovation could benefit babies and kids. So we built a dream team of Ivy League dermatologists, work directly with the world’s top suppliers, and use top-tier ingredients normally reserved for luxury brands.
We go beyond the standards of other brands. Beyond known harmful chemicals – sulfates, phthalates, parabens, synthetic fragrance – we have our own “never-ever list” of questionable ingredients. And because industry standards haven’t been updated in so long, we continuously examine emerging data to keep ahead of the curve.