Why Us – Evereden

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We’re rebuilding skincare for a new generation of families

Three Reasons Why We’re Different

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STRICTEST STANDARDS

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FOR MOMS, BY MOMS

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100% CLEAN AND NON-TOXIC

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Strictest Standards

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We leave out the 1,400 harmful ingredients prohibited in the EU that are used in products here in the US.

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We are trusted by others. Every single ingredient in our products has a top rating on EWG’s Skin Deep Database and we are certified with MadeSafe.

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We test and rigorously screen to perfection. We question and test until we’ve formulated the very best products that meets our strict standards, then, we test again with third-party scientists.

For Moms, by Moms

Evereden is meticulously formulated by a team of Ivy League dermatologists. As doctors, we have high standards. But as moms, our standards are even higher.

Q: How much do the products we use on our kids matter?
A: Quite a bit, actually. Children have thin, sensitive skin and a higher body surface area to weight ratio. So they can develop reactions to ingredients such as preservatives and fragrance. Besides, chemicals applied to a large skin surface can be absorbed into their body.

Q: What’s an ingredient you’re super excited about?
A: Sunflower seed oil! Its impact on skin barrier function has been studied in depth. It’s a great ingredient that we know that will benefit kids’ skin.

Q: What should parents know about babies’ skin?
A: We don’t think about our kids feeling itchy or irritated unless they have a rash. But once they’re eight weeks old, they can itch! So it’s important to avoid not only toxic ingredients but anything that will strip the skin barrier.

Q: When your kids were little, what did you use on their skin?
A: As a dermatologist, I knew to avoid things like heavy fragrances, unnecessary surfactants and formaldehyde-releasing preservatives. But as a mom, I had a hard time finding products I really loved.

Q: What should parents know about potential irritants?
A: The more you use products with potential allergens in them, the more you become allergic to them over your lifetime. So it’s good to avoid those allergens even if your child doesn’t have eczema or visible irritation.

Q: What’s a question your patients often ask?
A: I treat a lot of children with dermatitis and eczema, and their parents often want natural, environmentally friendly products. But just because something is natural, that doesn’t mean it’s safe.

Q: What’s a common misconception about natural skincare products?
A: That all essential oils are good. We really need to understand which ones are safe and which grades should be used.

Q: What should parents know about potential irritants?
A: The more you use products with potential allergens in them, the more you become allergic to them over your lifetime. So it’s good to avoid those allergens even if your child doesn’t have eczema or visible irritation.

Dr. Joyce Teng

Director and Professor of Pediatric Dermatology, Stanford Medical School. Stanford Hospital.

Dr. Sarina Elmariah

MD, PhD, Dermatology, Harvard Medical School. Massachusetts General Hospital.

Dr. Marilyn Liang

Associate Professor of Dermatology, Harvard Medical School. Boston Children's Hospital.

Dr. Joyce Teng

Director and Professor of Pediatric Dermatology, Stanford Medical School. Stanford Hospital.

Q: How much do the products we use on our kids matter?
A: Quite a bit, actually. Children have thin, sensitive skin and a higher body surface area to weight ratio. So they can develop reactions to ingredients such as preservatives and fragrance. Besides, chemicals applied to a large skin surface can be absorbed into their body.

Q: What’s an ingredient you’re super excited about?
A: Sunflower seed oil! Its impact on skin barrier function has been studied in depth. It’s a great ingredient that we know that will benefit kids’ skin.

Dr. Sarina Elmariah

MD, PhD, Dermatology, Harvard Medical School. Massachusetts General Hospital.

Q: What should parents know about babies’ skin?
A: We don’t think about our kids feeling itchy or irritated unless they have a rash. But once they’re eight weeks old, they can itch! So it’s important to avoid not only toxic ingredients but anything that will strip the skin barrier.

Q: When your kids were little, what did you use on their skin?
A: As a dermatologist, I knew to avoid things like heavy fragrances, unnecessary surfactants and formaldehyde-releasing preservatives. But as a mom, I had a hard time finding products I really loved.

Q: What should parents know about potential irritants?
A: The more you use products with potential allergens in them, the more you become allergic to them over your lifetime. So it’s good to avoid those allergens even if your child doesn’t have eczema or visible irritation.

Dr. Marilyn Liang

Associate Professor of Dermatology, Harvard Medical School. Boston Children's Hospital.

Q: What’s a question your patients often ask?
A: I treat a lot of children with dermatitis and eczema, and their parents often want natural, environmentally friendly products. But just because something is natural, that doesn’t mean it’s safe.

Q: What’s a common misconception about natural skincare products?
A: That all essential oils are good. We really need to understand which ones are safe and which grades should be used.

Q: What should parents know about potential irritants?
A: The more you use products with potential allergens in them, the more you become allergic to them over your lifetime. So it’s good to avoid those allergens even if your child doesn’t have eczema or visible irritation.

100% Clean and Non-Toxic

We have the strictest standards and longest exclusion list of any skincare brand.

The 1400 harmful ingredients prohibited in the EU.

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