🍓 Free Travel-Size Kids Detangling Spray ($12 value) with orders $59+.
Automatically added to cart. GET YOURS

🍓 Free Travel-Size Kids Detangling Spray ($12 value) with orders $59+. Automatically added to cart. GET YOURS

GOOD, CLEAN, FUN

Non-toxic skin, hair, and self-care for kids and teens.

All Ages. All Stages.™

All Ages. All Stages.™

Transform routines into rituals with safe, scientifically-proven
formulas for the whole family.

Transform routines into rituals with safe, scientifically-proven
formulas for the whole family

Bestsellers

Bestsellers

Safety Reigns Supreme

NO SULFATES

NO PARABENS

NO PHTHALATES

NO PETROLATUM

NO FORMALDEHYDE

Gentle, non-toxic & safe

EWG vetted ingredients

Safety tested for sensitive skin

Developed by dermatological experts

Clinically tested

NO SULFATES

NO PARABENS

NO PHTHALATES

NO PETROLATUM

NO FORMALDEHYDE

SELF-CARE STARTS HERE

Healthy habits start young and last a lifetime—our kids and pre-teen formulas are the perfect place to begin.

SHOP KIDS & TEENS

MINDFULLY MADE, SCIENTIFICALLY PROVEN

Potent, safe and non-toxic products Made By Moms in Medicine™, our leading dermatologists.

SHOP BESTSELLERS

INNOVATION MADE INCLUSIVE

Safe & effective skincare is the right of all. We ensure our formulas can be used by every body.

SHOP SETS

Formulas enriched
by the world’s most beneficial ingredients