💖Today: Free Kids Lip Oil with the purchase of any kids value sets!

GET YOURS

💖Today: Free Kids Lip Oil with the purchase of any kids value sets!

GET YOURS

GOOD, CLEAN, FUN

Non-toxic skin, hair, and self-care for kids and pre-teens.

All Ages. All Stages.™

All Ages. All Stages.™

Transform routines into rituals with safe, scientifically-proven
formulas for the whole family.

Transform routines into rituals with safe, scientifically-proven
formulas for the whole family

Safety Reigns Supreme

NO SULFATES

NO PARABENS

NO PHTHALATES

NO PETROLATUM

NO CHEMICAL SUNSCREENS

Gentle & clean

EWG vetted ingredients

Safety tested for sensitive skin

Developed by dermatological experts

Clinically tested

NO SULFATES

NO PARABENS

NO PHTHALATES

NO PETROLATUM

NO CHEMICAL SUNSCREENS

SELF-CARE STARTS HERE

Healthy habits start young and last a lifetime—our kids and pre-teen formulas are the perfect place to begin.

SHOP KIDS

MINDFULLY MADE, SCIENTIFICALLY PROVEN

Potent, clean and non-toxic products Made By Moms in Medicine™, our leading dermatologists.

SHOP BABY

INNOVATION MADE INCLUSIVE

Safe & effective skincare is the right of all. We ensure our formulas can be used by every body.

SHOP MOM

Formulas enriched
by the world’s most beneficial botanicals