We have the strictest standards. We leave out the 1,400 harmful ingredients prohibited in the EU that are used in products here in the US.
"We made sure to avoid some commonly-used surfactants used in many other baby shampoos including Cocamidopropyl Betaine, which was named allergen of the year in 2004."
— DR. JOYCE TENG
Director and Professor of Pediatric Dermatology, Stanford Medical School, Stanford Hospital
Innovative Formulations Meet a Simple Ingredient Strategy
We used gentle, naturally derived, coconut-based surfactants instead of the harsher, more commonly-used surfactants found in other baby shampoos, such as sulfates or even Cocamidopropyl Betaine, which was named allergen of the year in 2004.
Strengthens skin barrier, conditions, provides antioxidant benefits.
SUNFLOWER SEED OIL
An emollient moisturizer and skin soother high in vitamin E, an essential nutrient for healthy skin growth and repair.
5% Oat Amino Acids provides anti-inflammatory benefits that soothes skin and reduces cradle cap.
Moisturizes, prevents water loss, and provides nourishing vitamin E, potassium and lecithin.
Us Vs. Them
Even our manufacturers meet the highest standards.
This product took 2 years and multiple attempts with different manufacturers to bring to life. The first manufacturer we approached who makes products for many of the biggest baby brands in the world, was not able to produce our formula because we didn't use the harsher surfactant commonly found in other cleansers. They even tried to get us to change our formula because "it's just baby shampoo." We knew that it wasn't worth compromising on our standards so we spent months looking for the right partner who believed in our mission and was willing to work with us in rethinking baby skincare.
Baby Shampoo and Body Wash
Fragrance Free | 8.5 fl oz
Love the new eye-catching packaging design and smooth-action integrated pump. A greatly improved tactile experience - our three young boys use the body wash daily and thoroughly enjoy the new bubbly formulation. Thank you for making a wonderful upgrade for the bath shelf!
So gentle and easy on kids skin. Love that this suds and feels so clean and good for my kids skin. A real great find.
We started using this baby wash after my girl had an allergic reaction to another item. The wash is super gentle and never irritates my daughter’s skin. Plus, it leaves her skin soft and clean without any residue. I like that the formula is fragrance free, contains coconut oil/vitamin E and washes off easily.
Absolutely love it. It's now part of our daily ritual and I feel much safer now that I know I'm washing my little girl with a non-toxic product. So glad I found it. Highly recommended.
Loving the way the new Baby Shampoo & Body Wash suds up. It's great to know that I'm wahing my son with safe non-tox pure products.